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Waitrose Spring Campaign

April 25, 2016

The Waitrose Spring campaign, created by Adam & Eve DDB, introduces a live cam into its farms. Viewers are reassurred that Waitrose produce is fully free-range, by being able to see happy hens and well kept cows roaming around the farms.

The live cam can be tuned into via the Waitrose Youtube channel, but you can view one of the spots above, which is from the egg farm in Marlborough. The campaign aims to show customers where their food is coming from, and has been hugely successful since it first went live!

CREDITS

Agency: Adam & Eve DDB
Agency producer: Panos Louca

ECD : Ben Tollett & Richard Brim
Copywriter: Miles Carter
Art director: Sophie Knox

Production company: Stink
Director: Wilkins & Maguire
Producer: Simon Eakhurst
DOP: Peter Alibone, Martin Hill
Editor: Peter Lambert

UNIT CREDITS

Producers: Magda Krimitsou & Ian Luxford
VFX: Rob Ellis & Richard Harris
Audio: Gez Lloyd
Grade: Scott Harris