UNIT Delivers Post Production for the new Persil TV Commercial Fronted by Brand Ambassador Molly-Mae Hague – as part of the pure heaven scent collection.

UNIT has worked closely with New-Land and MullenLowe to deliver post production on Persil’s latest brand TV commercial.

Persil has partnered with well known reality TV personality and young mum, Molly-Mae Hague as their brand ambassador and face of the new campaign which is now being aired across UK screens. The TV ad is part of Unilever’s latest launch of its marketing campaign for the Pure Heaven Scent collection featuring Persil and Comfort.

UNIT carried out the post production on the commercial, successfully ensuring the high-end finish with a full picture post approach – delivering the VFX and Grade.

UNIT’s creative contribution was led by UNIT Producer Isabella Wakley in collaboration with the MullenLowe Brand Social Agency team: Vanessa Hunt and Kelly Baker, working alongside Production Company New-land and Director Indra Hero Wide.

The Grade was led by Denny Cooper (UNIT, Creative Director of Colour) with Ian Baker and Rob Ellis leading the Online VFX.

Unilever Marketing Director, Nathan Palmer said:

“Partnering with Molly-Mae Hague is the dream partnership for our Pure Heaven Scent range. As a mother with sensitive skin who values added fragrance in her home and laundry, Molly is the perfect ambassador to share this new innovation, in an authentic way, at scale.”

Our Pure Heaven Scent range caters to both, providing shoppers with a range of delicately fragranced, sensitive products across the full laundry regime from two of our largest and most trusted brands, Persil and Comfort.”

UNIT Producer Isabella Wakley said:

“It’s been a real privilege to collaborate on this new TV commercial for one of the UK’s most trusted household brands. From on-set VFX supervision to final picture post, our team at UNIT brought together seamless visual effects and a refined grade to elevate the storytelling. Delivering post production for Persil – a name synonymous with care and quality – has been a proud moment for us.”

UNIT Creative Director of Colour Denny Cooper said:

“It’s been a real privilege to collaborate on this new TV commercial for one of the UK’s most trusted household brands. From on-set VFX supervision to final picture post, our team at UNIT brought together seamless visual effects and a refined grade to elevate the storytelling. Delivering post production for Persil for 5 years from 2020, this is a name synonymous with care and quality and has been a proud moment for us.”