Mighty Sparrow XO Rum

Details

For Mighty Sparrow, UNIT used AI-assisted previsualisation tools to accelerate the transformation of their 2D illustration into a high fidelity animated 3D brand asset. By generating a wide range of low-fidelity concepts at speed, UNIT allowed the client to refine the creative direction before the team transitioned the selected design into a fully realised three dimensional character. AI also supported the early denoising and upscaling stages, enabling the animation to be completed with shorter render times while preserving detail and polish.