Community Fibre

Details

Community Fibre’s recent television campaign required UNIT to merge AI-generated backgrounds with green screen studio performances, enabling rapid creation of historical and stylised environments without the lead times associated with traditional VFX builds.

The challenge lay in producing AI imagery at a broadcast standard while ensuring continuity between synthetic and photographed material. UNIT’s post production artists shaped these AI elements through a detailed finishing process, allowing the commercial to move seamlessly between eras while maintaining a coherent tone that aligned with the brand’s distinctive identity.