Abu Dhabi Media

One of the fastest growing, multi platform media and entertainment organizations in the Middle East. Abu Dhabi Media appointed Red Bee to work with them re-inventing their TV Network and brand identities for their 4 flagship channels and News content brand.

Red Bee director Ian Wormleighton chose to work with Unit and long-standing collaborators Martin Allan, Head of 3D and Executive Producer Kevin Doherty to bring his beautifully scripted idents to life on screen.

The Al Emarat idents shows people coming together contributing to the creation of amazing things, hinting at environmental, technological and educational aspirations including an incredible sculpture of recycled plastic bottles and a giant maze made out of books.

Al Oula’s proposition of “Happiness, shared” is realised by showing people in the stunning city of Abu Dhabi joining together to have fun, blowing giant bubbles and having a sunset picnic on the beach.


Agency: Red Bee Media
Creative team: Marco Ammannati / Amy Johnson
Director: Ian Wormleighton
Producer: Susanne Freyberg


Executive producer: Kevin Doherty
Producer:Ross Culligan
VFX Supervisor: Stirling Archibald
Nuke: Tim Crabtree, James Smith, Terry Tsang
CGI: Martin Allan, Will Davies
Grade: Simon Astbury
Online: Rich Harris
Off-line: Ryan Kent, Matt Hall