Alphabet of Illiteracy wins Grand Prix in Cannes

FCB Inferno’s Alphabet of Illiteracy has won the Cannes Lions Health and Wellness Grand Prix.

In this amazing film by FCB Inferno and Red Knuckles, each letter from the alphabet is used to raise awareness of how illiteracy is a contributor to global problems, creating an incredibly effective and poignant spot.
UNIT is over the moon at being involved in such an important and thought provoking film! Well done team!


Client: Project Literacy
Agency: FCB Inferno
Agency producer: Kate Grenfell
Production Company: Red Knuckles
Director: Rick Thiele & Mario Ucci
Producer: Claire Paskow


VFX: George Rockliffe & Tom Moreland
Audio: Chris Southwell
Grade: Simon Astbury / Nick Dalby
Producer: Alison Wendt