Campaign: TikTok celebrates cultural roots in campaign for Black History Month

TikTok has launched a national campaign celebrating the platform’s black artists and content creators for Black History Month.

Created by TikTok Creative Lab EU (the brand’s in-house creative arm), “#MyRoots” features singer and songwriter Cat Burns, footballer Jeremy Lynch, queer creator Lily-Rose, actor Michael Dapaah and comedian Sherice Banton as they showcase the skills, passions and “authenticity” that have led them to success on the social platform.

Read the full article on Campaign here