Change the Tune with the Green Party
Who doesn’t want to live in a world where there is a fair economy, decent homes, safe climate, free education and better transport? The Green Party want the public to put themselves first to ensure that this is the world we do live in.
Ahead of the general election on the 7th of May 2015, Creature of London has teamed up with ACNE Production to create The Green Party’s satirical political broadcast, directed by Johnny Hopkins.
The extraordinary broadcast gives voice, quite literally, to the Green Party. In a spoof music video featuring comedians playing David Cameron, Nick Clegg, Ed Miliband and Nigel Farage, the one-time boyband, ‘Coalition’, sing in harmony together.
UNIT was given a flexible brief, allowing our VFX team to be creative with the effects in order to produce a mock boyband music video, perfecting and exaggerating conventional elements usually associated with this style of music video. As a result of the smoke work completed on this spot, the humorous impact of the final piece is emphasised and accentuated.
UNIT’s colourist Simon Astbury created the grade, the challenge of which was to enhance the colours of the leaders ties to help sell the characterisations and to achieve a glossy boyband promo look. Simon used Baselight’s brilliant tracking tools to enhance the ties and also a range of Baselight’s other features to create a polished, punchy look for the promo section of the film, and a more sober realistic look for the beginning and end of the broadcast.
Credits
Agency: Creature of London
Creative Director: Stu Outhwaite, Ben Middleton & Ed Warren
Creative: James Mitchell
Strategist: James Mitchell
Agency Producer: Madeline Smith
Account Team: Dan Shute & Katrina Ellis
Director: Johnny Hopkins
DOP: Denzil Armour-Brown
Production Company: ACNE Production
Producer: Barty Dearden
Executive Producer: Ben Clark
UNIT Credits
Grade: Simon Astbury
Smoke: Richard Greenwood, George Rockliffe & Vicki Gordon
Producer: Ross Culligan
