Jägermeister’s secret ingredient: make it ‘Ice Cold’

UNIT have teamed up with Red Brick Road to deliver the sound design for Jägermeister’s latest campaign, ‘The Secret is Ice Cold’

The spot is set in a club with an incredible ice dance floor, where two dancers display moves most of us can’t even dream of replicating on a regular floor. Everyone is shown having a great time, courtesy of the ice-cold Jägermeister served at the perfect temperature of -18º. 

The spot was directed by Dan French and produced by Papaya Films before UNIT’s Jamie Thomas provided the Sound Design, tying all the shots together. Jamie adds:

I really enjoyed working with the Director and Creative Team, and big shoutout to Majestic for providing the music!”

Jamie Thomas

Click the bottom right of the image to watch the commercial!

Client: Jägermeister
Title: The Secret is Ice Cold

Agency: Red Brick Road
Agency Producer: Hanna Davis
Executive Creative Directors: Matt Davis & Richard Megson
Creative/Art Director: Nathalie Thery
Senior Account Director: Hazel McPartlan
Account Manager: Oscar Absalom

Production Company: Papaya Films
Director: Dan French
Producer: Rupert Greaves
DOP: Nathalie Pitters

Sound Design: Jamie Thomas
Producer: Isabella Wakley