LBBOL: UNIT Studios collaborates with TikTok and director Caleb Femi for UK campaign celebrating Black artists and content creators

TikTok’s Creative Lab EU (the brand’s in-house creative team) has launched a national campaign celebrating the platform’s black artists and content creators for Black History Month. 

The campaign, ‘#MyRoots’, stars singer and songwriter Cat Burns, footballer Jeremy Lynch, queer creator Lily-Rose, actor Michael Dapaah and comedian Sherice Banton as they showcase the skills, passion and “authenticity” that have led them to success on the social platform.

Read the full article on LBBOL here