Redraw the Balance
Mullen Lowe London have created this significant film for Inspiring the Future. The clip reveals how children, from a young age, are already susceptible to gender stereotypes and that a message should be spread to help ‘redraw the balance’.
The clip shows children defining career opportunities as male or female; when asked to draw a fire-fighter, surgeon and a fighter pilot, 61 pictures were drawn of men and only 5 were drawn as females.
The film has been received incredibly well, with huge amounts of positive response. On the first day of release it won Ad of the Day on The Drum, and below you can see other various write-ups and responses that the film has achieved. It was a great pleasure to work with both Burger and Mullen Lowe for this moving film.
DRUM AD OF THE DAY : http://www.thedrum.com/news/2016/03/15/ad-day-inspiring-future-redraw-balance
CREATIVITY PICK OF THE DAY AND EDITORS PICK : http://creativity-online.com/work/inspiring-the-future-redraw-the-balance/45935
Client: Mullen Lowe London
Agency producer: Lucy Jay
Producer company: Burger
Director: Matt Huntley
Producer: Alan Traquair
VFX: Richard Harris
Audio: Adam Kidd
Grade: Simon Astbury
Producer: Tom Igglesden