The Drum: Data and ‘the Greta effect’ see Persil bring environmentalism to ‘Dirt is Good’

Unilever’s vice-president of marketing for home care, Tati Lindenberg, explains why the flagship detergent brand is evolving its ‘Dirt is Good’ campaign as part of a strategy designed to tout the FMCG behemoth’s environmental credentials.

Read the full article here on The Drum