UNIT Blends AI and VFX for Community Fibre’s Latest TV Campaign

UNIT has delivered the finishing grade and compositing work for Community Fibre’s latest television campaign, combining AI-generated imagery with live-action elements to create a distinctive visual journey through time.

The campaign positions Community Fibre as a pioneer in broadband innovation, using humour and nostalgia to highlight the value of speed and reliability. UNIT’s post production team integrated AI-generated environments with in-studio green screen footage, allowing the commercial to shift effortlessly between historical settings and contemporary life.

The seamless integration of VFX and AI elements enabled a playful yet technically sophisticated narrative that connects technology, progress, and everyday human experience.UNIT’s approach showcases the potential for AI to expand creative scope within traditional broadcast work, giving production teams new ways to explore storytelling without compromising visual quality or authenticity.