UNIT Collaborates with DAZN and Black Dog on new UEFA Women’s Champions League campaign
UNIT are proud to have collaborated on ‘We ALL Rise With More Eyes’ from Black Dog Films director Alyssa Boni which celebrates DAZN, UEFA, and YouTube’s partnership bringing more visibility to women’s football.
DAZN, the leading global sports streaming platform, has acquired global rights to broadcast the UEFA Women’s Champions League for the next four seasons, from 2021-25.
To further grow the sport, DAZN has also entered into a groundbreaking partnership with YouTube to show matches live and free for fans around the world for the first time. This marks the first time UEFA has centralized all Women’s Champions League matches globally.
Reinforcing the contemporary direction of the campaign and featuring the voice over from UK rapper FLOHIO, the film forms a collage of stills, animations, training and competition footage showing grass routes football alongside global superstars like Ada Hegerberg, Lucy Bronze, Sam Kerr, and Wendie Renard. Working with Final Cut and Unit, Alyssa brings to life the incredible ripple effect that more eyes will undoubtedly have on the game, turning more players and teams into household names, and inspiring the next generation of players – all of which starts with more people around the world watching the game.
At a time when professional women’s sport continues to fight for more exposure, the film celebrates a media partnership that brings visibility like never before to players, Clubs, and the elite competition itself by making all matches available to fans all over the globe.
UNIT’s Senior Colourist Nick Dalby comments on grading the film, ‘grading the film I worked closely alongside our design team to ensure we bought style and drama with a filmic tone to tie in with the collage of different sources’.
Leading the Design and online team was UNIT’s Creative Director Tom Wansbrough-Jones.
Production: Black Dog Films
Director: Alyssa Boni
Producer: Emma Cairns
Research: The Director’s Studio Team
Edit House: Final Cut
Editor Claire: McGonigal
Post House: Unit
Producer: Tania De Sousa
Design Collective: Tom Wansbrough Jones (Lead) Matt Rowley
Colour: Nick Dalby
Music Supervision: Pitch & Sync
Composer: Matteo Tronchin, Out/Standard
Audio Post Production: P&S Studios
Sound Designer & Mix Engineer: Ben Hauke, P&S Studios
Toby Burnett – Executive Creative Director
Ro Jackson, Cullen Farleigh, Ola Soyemi – Creative
Emily Brown – Senior Producer
Dan Westwood – Designer