UNIT Delivers Full Creative Support for Dove’s New Refillable Deodorant Campaign with Ogilvy & Fresh Film

UNIT has delivered full creative collaboration support with post production for Dove’s new refillable deodorant campaign – supporting the global brand’s latest step towards more sustainable personal care. Developed with agency Ogilvy and produced by Fresh Film, the campaign introduces Dove’s refillable antiperspirant range through a visually rich, design-led rollout, spanning film, social, digital out of home and stills.

Directed by Julien Fanton D’Andon and shot by Director of Photography Jean Baptiste Villechaize, the project balances premium craft with a clean, modern aesthetic, positioning the new refillable format as both considered and desirable. 

UNIT worked closely with the agency and production team to shape a cohesive visual language across all deliverables, supporting the launch of the new product line at scale – with full post services across the campaign, including VFX, CG and motion design, grade, audio, online, offline and stills. UNIT’s Bryan Farrar also completed realtime live edits on set as part of the workflow and during the post process.

The final project was a seamless blend of CG & live action, with UNIT Creative Director of Colour Denny Cooper leading the grade. “Matt created previs and animatics which gave everyone a clear vision of what the final product would be,” Cooper began. “Harmonising the CG and live action elements was key to bringing the project to life. I had to ensure consecutive shots flowed seamlessly into each other to tie together all the amazing work the team did on this campaign.” 

UNIT also delivered a bespoke social-first teaser rollout, expanding the original brief from 30 to over 40 shots to support a wider digital and DOOH launch. CG played a central role in bringing the product to life on screen, with carefully considered motion and finish designed to highlight the refillable system and premium detailing without distraction. 

UNIT’s Lead Motion Designer Matt Rowley commented, “We focused primarily on animation timing and sense of flowing movement through all the CG shots to link visually with the talent in the live action. We even created initial previs sequences cut together with the storyboard animatic to use as reference on set while directing the sequences. Our offline editor worked on location at the shoot testing takes in this cut as they were being recorded.  Later these animations were refined further in terms of timing and composition as the edit was finalised.”

The project was overseen at UNIT by Producer Wil Male, supported by Deputy Head of Production Isabella Wakley with CG and Motion Design supervised by Lead Motion Designer Matt Rowley. The CG and Design team consisted of Tom Wansbrough-Jones, Matteo Del Nero, Joey Phinn, Dan Harper, Chris Morris and Jake McConnell. The VFX was led by Online Editor Fraser Cleland and VFX completed by Rob Ellis and Alec Eves. Offline Editing was handled by Bryan Farrar, with Grade led by Creative Director of Colour Denny Cooper and the grade Assisted by Polly Ho. Audio by Creative Director of Sound Jamie Thomas.

Spanning commercial, social, digital out of home and stills, the comprehensive Dove campaign reflects UNIT’s continued partnership with global brands on high-profile commercial work, delivering craft-led post production at scale while supporting evolving brand narratives around design, innovation and sustainability.