UNIT delivers grade, audio and online on new Xbox Series S campaign directed by Fresh Films’ Jonnie Malachi
Last week saw the launch of the first phase of the new four-part series of Xbox films to promote the new Xbox Series S. The campaign created by agency Assembly and directed by Fresh Films’ Jonnie Malachi, features real life gaming fanatic and comedic actor Asim Chaudhry playing alongside his fellow gamers.
The campaign was shot on 8 cameras simultaneously, in 4 rooms, across two buildings, with players actually communicating via XBox Live to each other.
The UNIT team loved collaborating again with director Jonnie Malachi and the whole Fresh Film crew on these witty spots.
UNIT’s Head of Colour Denny Cooper kept the grade fairly simple focussing mostly on bringing out the textures and enhancing the atmospheres to compliment the aesthetic and add to the comedy value.
Senior Sound Designer Chris Southwell delivered the sound mix whilst UNIT’s Fraser Cleland completed the online.
The first phase of the newly released films include the launch film ‘The Quick Game Inn’ and Resume Battle.
Creative Agency: Assembly
Creative Director: Jamie Cordwell
Creatives: Anuj Shah & Denesh Agnihotri
Executive Producer: Alison Cooper
Director Head of Content – James Donovan
Producer: Emilie Verlander
Production Company: Fresh Film Productions
Director: Jonnie Malachi
Director of Photography: Tom Turley
Producer: Richard Carter-Hounslow
Editor: Matthew Prickett
Post House: UNIT
Colourist: Denny Cooper
Sound Engineer: Chris Southwell
2D: Fraser Cleland, Rob Ellis & Jonathan Box
Online: Fraser Cleland, Rob Ellis & Jonathan Box
Executive Producer: Ian Luxford
Post Producer: Tania De Sousa