UNIT delivers grade, audio and online on new Xbox Series S campaign directed by Fresh Films’ Jonnie Malachi

Last week saw the launch of the first phase of the new four-part series of Xbox films to promote the new Xbox Series S.  The campaign created by agency Assembly and directed by Fresh Films’ Jonnie Malachi, features real life gaming fanatic and comedic actor Asim Chaudhry playing alongside his fellow gamers.   

The campaign was shot on 8 cameras simultaneously, in 4 rooms, across two buildings, with players actually communicating via XBox Live to each other. 

The UNIT team loved collaborating again with director Jonnie Malachi and the whole Fresh Film crew on these witty spots.

UNIT’s Head of Colour Denny Cooper kept the grade fairly simple focussing mostly on bringing out the textures and enhancing the atmospheres to compliment the aesthetic and add to the comedy value.

Senior Sound Designer Chris Southwell delivered the sound mix whilst UNIT’s Fraser Cleland completed the online. 

The first phase of the newly released films include the launch film ‘The Quick Game Inn’ and Resume Battle.

View Xbox Series S ‘The Quick Game Inn’ here

View Xbox Series S ‘Resume Battle’


Client: Xbox

Creative Agency: Assembly

Creative Director: Jamie Cordwell

Creatives:  Anuj Shah & Denesh Agnihotri

Executive Producer: Alison Cooper

Director Head of Content – James Donovan

Producer: Emilie Verlander

Production Company: Fresh Film Productions 

Director:  Jonnie Malachi

Director of Photography: Tom Turley

Producer: Richard Carter-Hounslow

Editor: Matthew Prickett 

Post House: UNIT

Colourist: Denny Cooper

Sound Engineer: Chris Southwell

2D:  Fraser Cleland, Rob Ellis & Jonathan Box

Online: Fraser Cleland, Rob Ellis & Jonathan Box

Executive Producer:  Ian Luxford

Post Producer: Tania De Sousa