UNIT Delivers Post Production for The National Lottery funded ‘This Girl Can’ campaign – in collaboration with RSA.

UNIT has collaborated with RSA Films and Director Priya Ahluwalia to deliver post production for the latest iteration of the National Lottery-funded “This Girl Can” campaign working with – an unapologetic celebration of women moving their bodies in ways that feel right for them.

The campaign reinforces its mission to dismantle barriers to physical activity for women of all backgrounds, abilities, and body types. With raw, joyful, and unfiltered visuals, “This Girl Can” champions movement in all its sweaty, jiggly, doing-it-for-me glory—whether that’s a sprint, a stretch, or a dance in the kitchen.

For more than 10 years, This Girl Can has listened – truly listened – to the women we want to help move more. This insight has shaped the campaign and the advice This Girl Can gives to organisations working to do this, too.  Latest research reveals the cultural, systemic and practical barriers, alongside the fear of judgement, that can hold back the women who really struggle to get active in the ways that work for them. Understanding what these findings mean is vital if you really want to ensure that no woman is left behind.  

UNIT provided full picture post services across the campaign’s hero one minute film and social assets, delivering Grade, VFX, Audio and Online to amplify the authenticity and emotional resonance of the footage. The creative approach focused on preserving the realness of each moment, while enhancing the energy and rhythm of the edit to reflect the campaign’s empowering message.

Wil Male UNIT Exec Producer and Producer commented: 

“Working on ‘This Girl Can’ was a treat. It’s a campaign that doesn’t just tell women they belong – it shows them. Our post production team worked tirelessly with Ridley Scott Associates to ensure that every frame felt honest, inclusive, and celebratory. It’s about movement without judgment, and we wanted the finish to nail that ethos.”

Denny Cooper UNIT Creative Director of Colour said:

“The grade was all about embracing texture and tone – resilience , softness, strength. We leaned into natural light and real skin tones to honour the diversity of the cast and the environments. It’s a campaign that doesn’t shy away from imperfections, and that’s what makes it powerful.”