UNIT delivers post production on Social Content Campaign for Erdem x H&M ‘The Secret Life of Flowers’

A team of creative talent at UNIT including grade and audio recently collaborated with Bazmark Inq and Biscuit Films to deliver a variety of Social Elements on the new Erdem x H&M campaign.

With the main film directed by award-winning director Baz Luhrmann, the Social arm of the campaign saw director Mark Arrigo create a plethora of content for online including an array of cinemagraphs, ambassador stories and a ‘Behind the Scenes’ film.

The short film entitled ‘The Secret Life of Flowers’ emulates a fantastical world of eternal spring to launch H&M’s collection with renowned fashion designer Erdem Moralioglu.

UNIT’s Senior Colourist Simon Astbury comments, “This was such a great project to be involved in, creating a floral vibrant palette to enhance Erdem’s designs and Baz’s incredible imagination. Baz has such a distinctive aesthetic and it was a lot of fun helping to bring it to life, his feedback was always really useful and helped to push and inspire me. Picking out details and treating the images in a very photographic way has produced a series of films and clips that I’m really proud of”

Jamie Thomas, UNIT’s Senior Sound Designer adds, “It was a pleasure to work on these beautiful films by Baz Luhrmann for Erdem and H&M. We went through a lot of music edits before settling on the right track. The chosen music was supplied as splits so we could create a sound bed specific for each film, which allowed us to give them a feel of their own”.


Director: Mark Arrigo

Producer: Kate Sharpe

Creative Agency: Bazmark Inq

Creative Director (Bazmark):  Baz Luhrmann

Prod Co: Bazmark Inq

UK Co-production Co:  Biscuit

Client: H&M

Campaign: Erdem x H&M

Grade:  Simon Astbury @ UNIT

Audio:  Jamie Thomas @ UNIT

Nuke: Scott Simons, Tom Clapp, Evelyn Ho & Leire Sanz @ UNIT

Editor: James Wright @ Ten Three

Composer: Rob Lewis