UNIT Harnesses AI-Assisted Previsualisation to Elevate Mighty Sparrow’s Latest 3D Brand Asset

UNIT used AI-assisted previsualisation tools to accelerate the transformation of their 2D illustration into a high fidelity animated 3D brand asset for the most recent Mighty Sparrow campaign.

By generating a wide range of low-fidelity concepts at speed, UNIT allowed the client to refine the creative direction before the team transitioned the selected design into a fully realised three dimensional character.

AI also supported the early denoising and upscaling stages, enabling the animation to be completed with shorter render times while preserving detail and polish.

“For us, AI is not replacing creativity; it is refining the process,” said Adam Luckwell, Co-Founder and CEO of UNIT. “Our aim is to give our UNIT artists more time to focus on what matters, the emotion, the texture, the story, while technology helps remove repetitive or time heavy tasks.”