UNIT delivers post-production and grade on latest Morrisons ‘Its Good to Grow’ campaign
UNIT reinforces its collaborative relationship with Publicis*Poke and Morrisons, by delivering the post-production and grade on the leading supermarket brand’s latest campaign.
The charming and playful ‘It’s Good to Grow’ commercial directed by Agile Films’ Zac Ella, features a well-cast inquisitive little boy who begs the question ‘how do we get us kids to eat more of the good things?’
The initiative to donate gardening equipment to schoolchildren across the UK, hopes to educate kids about where their food comes from and encourage them to eat more of the good things, whilst understanding how their fruit and veg is grown.
The scheme will see customers gain one ‘It’s Good to Grow’ token in their My Morrisons account via the app and website for every £10 that is spent in store or online, which can then be donated to any school to redeem equipment such as gardening tools, composting bins and seeds to get growing.
UNIT’s visual effects artistes and UNIT’s Head of Colour Denny Cooper both contributed to the final delivery of the commercial including a vibrant grade embellished in the supermarkets trade-mark brand colour palette.
CAMPAIGN TITLE: It’s Good to Grow
ADVERTISING AGENCY: Publicis•Poke
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
CREATIVE DIRECTOR: Nick Allsop
COPYWRITER: Hector Dudding
ART DIRECTOR: Ollie Quinn
ACCOUNT TEAM: Morgan Lafferty, Rob Scobie & Jo Atkins
AGENCY PRODUCER: Alex Cowley
PRODUCTION COMPANY: Agile Films
DIRECTOR: Zac Ella
PRODUCER: Igor Degtiarev
EDITOR: Laurence Halstead
POST-PRODUCTION COMPANY: UNIT Studios
AUDIO POST-PRODUCTION COMPANY: Prodigious
GRADE – Denny Cooper
2D FLAME – Alec Eves, Scott Ryan & Rich Greenwood
POST-PRODUCTION PRODUCERS: Tania de Sousa & Sarah Antrobus