UNIT delivers post-production and grade on latest Morrisons ‘Its Good to Grow’ campaign

UNIT reinforces its collaborative relationship with Publicis*Poke and Morrisons, by delivering the post-production and grade on the leading supermarket brand’s latest campaign.

The charming and playful ‘It’s Good to Grow’ commercial directed by Agile Films’ Zac Ella, features a well-cast inquisitive little boy who begs the question ‘how do we get us kids to eat more of the good things?’

The initiative to donate gardening equipment to schoolchildren across the UK, hopes to educate kids about where their food comes from and encourage them to eat more of the good things, whilst understanding how their fruit and veg is grown. 

The scheme will see customers gain one ‘It’s Good to Grow’ token in their My Morrisons account via the app and website for every £10 that is spent in store or online, which can then be donated to any school to redeem equipment such as gardening tools, composting bins and seeds to get growing.

UNIT’s visual effects artistes and UNIT’s Head of Colour Denny Cooper both contributed to the final delivery of the commercial including a vibrant grade embellished in the supermarkets trade-mark brand colour palette.

CREDITS:

CLIENT: Morrisons

CAMPAIGN TITLE: It’s Good to Grow

ADVERTISING AGENCY: Publicis•Poke

EXECUTIVE CREATIVE DIRECTOR: Dave Monk

CREATIVE DIRECTOR: Nick Allsop

COPYWRITER: Hector Dudding

ART DIRECTOR: Ollie Quinn

ACCOUNT TEAM: Morgan Lafferty, Rob Scobie & Jo Atkins

AGENCY PRODUCER: Alex Cowley

PRODUCTION COMPANY: Agile Films

DIRECTOR: Zac Ella

PRODUCER: Igor Degtiarev

EDITOR: Laurence Halstead

POST-PRODUCTION COMPANY: UNIT Studios

AUDIO POST-PRODUCTION COMPANY: Prodigious

UNIT CREDITS

GRADE – Denny Cooper

2D FLAME – Alec Eves, Scott Ryan & Rich Greenwood

POST-PRODUCTION PRODUCERS: Tania de Sousa & Sarah Antrobus