UNIT Studios work alongside FCB Inferno London & MindsEye to deliver grade & online on latest Age UK ‘We are Undefeatable’ campaign
UNIT Studios are proud to have collaborated again with FCB Inferno London, this time to provide the grade and online on the latest ‘We Are Undefeatable’ national campaign to support and inspire people with long-term health conditions to be active. Featuring the real-life experiences of people with long-term health conditions, ‘We Are Undefeatable’ aims to support people to build physical activity into their lives, in a way that works for them.
One of the key messages of the campaign is to make those with long term health conditions aware that all forms of exercise count, no matter with who, where or how. Bringing this message to life, FCB Inferno were tasked with showcasing the variety of ways people can get active alone or with those in their immediate (and safe) circles such as friends, family or carers.
Directed by MindsEye’s Jon Barber, the second instalment of ‘We Are Undefeatable’ captures the myriad of little ways that people with long term conditions get active (no matter how little) and the vital role that friends, families and carers can play. It brings to life the realities of those most impacted by the pandemic, inspiring those who see it to build activity into their lives.
The campaign captures a variety of intimate moments in the lives of our audience ranging from the bravery to exercise in water following a mascetomy, to overcoming the barriers of Parkinson’s to play football; showcasing how to manage their condition through activity. It spans the breadth of those who are just starting their journey, to those who are returning to activity after time away and tells their stories in their own words.
The campaign is led by 16 of the major health and social care charities and is backed by expertise, insight and significant National Lottery funding from Sport England, the organisation behind the award-winning This Girl Can campaign.
The charities are: Age UK, Alzheimer’s Society, Asthma UK, Breast Cancer Now, British Heart Foundation, British Lung Foundation, British Red Cross, Parkinson’s, Diabetes UK, Macmillan Cancer Support, Mind, MS Society, Parkinson’s UK, Rethink Mental Illness, Royal Voluntary Service, Stroke Association and Versus Arthritis.
Agency: FCB Inferno London
Chief Creative Officer: Owen Lee
Chief Marketing Officer: Sharon Jiggins
Account Director: Lucy Turner
Account Executive: Tim Bryant
Lead social creatives: Sarah Lefkowith, Mike MacKenzie & Greg Harvey
Creative team: Sacha Burke and Amy Bland
Strategy Director: Tom Lindo
Director of Production/Executive Producer: Nikki Chapman
Head of Business Affairs: Caio Silva
Director: Jon Barber
Production Company: MindsEye
Executive Producer: Charlie Phillip
Post: UNIT Studios
Grade: Nick Dalby
Online: Fraser Clelland
Producer: Jake Saunders
Executive Producer : Darryl Bolton
Editors: Matt Pochettino @Marshall Street
Sound : James Lyme @No 8
Music Supervision: Soho Music
Casting : Kate and Lou Casting
Head of Brand & Content Strategy: Kathi Hall
Senior Brand Marketing Manager: Madeleine Harvey
Brand Marketing Manager: Charlotte Cummings
Social Media Manager: Laura Herbert
Brand Marketing Executive: Katie Oliver