News

UNIT Studios work alongside FCB Inferno London & MindsEye to deliver grade & online on latest Age UK ‘We are Undefeatable’ campaign

UNIT Studios are proud to have collaborated again with FCB Inferno London, this time to provide the grade and online on the latest ‘We Are Undefeatable’ national campaign to support and inspire people with long-term health conditions to be active. Featuring the real-life experiences of people with long-term health conditions, ‘We Are Undefeatable’ aims to support people to build physical activity into their lives, in a way that works for them.

One of the key messages of the campaign is to make those with long term health conditions aware that all forms of exercise count, no matter with who, where or how. Bringing this message to life, FCB Inferno were tasked with showcasing the variety of ways people can get active alone or with those in their immediate (and safe) circles such as friends, family or carers.

Directed by MindsEye’s Jon Barber, the second instalment of ‘We Are Undefeatable’ captures the myriad of little ways that people with long term conditions get active (no matter how little) and the vital role that friends, families and carers can play. It brings to life the realities of those most impacted by the pandemic, inspiring those who see it to build activity into their lives.

The campaign captures a variety of intimate moments in the lives of our audience ranging from the bravery to exercise in water following a mascetomy, to overcoming the barriers of Parkinson’s to play football; showcasing how to manage their condition through activity. It spans the breadth of those who are just starting their journey, to those who are returning to activity after time away and tells their stories in their own words. 

The campaign is led by 16 of the major health and social care charities and is backed by expertise, insight and significant National Lottery funding from Sport England, the organisation behind the award-winning This Girl Can campaign. 

The charities are: Age UK, Alzheimer’s Society, Asthma UK, Breast Cancer Now, British Heart Foundation, British Lung Foundation, British Red Cross, Parkinson’s, Diabetes UK, Macmillan Cancer Support, Mind, MS Society, Parkinson’s UK, Rethink Mental Illness, Royal Voluntary Service, Stroke Association and Versus Arthritis.

CREDITS

Agency: FCB Inferno London

Chief Creative Officer: Owen Lee

Chief Marketing Officer: Sharon Jiggins

Account Director: Lucy Turner

Account Executive: Tim Bryant

Lead social creatives: Sarah Lefkowith, Mike MacKenzie & Greg Harvey

Creative team: Sacha Burke and Amy Bland

Strategy Director: Tom Lindo

Director of Production/Executive Producer: Nikki Chapman

Head of Business Affairs: Caio Silva

Director: Jon Barber

Production Company: MindsEye

Executive Producer: Charlie Phillip

Post: UNIT Studios

Grade: Nick Dalby

Online: Fraser Clelland

Producer: Jake Saunders

Executive Producer : Darryl Bolton

Editors: Matt Pochettino @Marshall Street

Sound : James Lyme @No 8

Music Supervision: Soho Music

Casting : Kate and Lou Casting

Head of Brand & Content Strategy: Kathi Hall

Senior Brand Marketing Manager: Madeleine Harvey

Brand Marketing Manager: Charlotte Cummings

Social Media Manager: Laura Herbert

Brand Marketing Executive: Katie Oliver