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Adidas – Lionel Messi

Messi returns to the streets of Barcelona in true style for Adidas' latest ad. Messi puts on an impressive display to advertise Adidas' new adizero f50s in this ad directed by Luc Schurgers from Radical Media in collaboration with Iris Worldwide. Design Director, Tom Wansbrough-Jones led a team of animators adding cell animation to all of the green screen shots of Messi before they were projected onto the streets of Barcelona.

Director - Luke Sturgess
Production Company - Radical Media
Agency - Iris Worldwide
Brand - Adidas