BP – Lionheart
Building on from last year's Energy with Campaign, BP are looking to explore the very moment atheletes had their energy from within ignited. For Richard Whitehead, this was the death of his close friend Simon Mellows who had introduced Richard to running.
Simon had lost his legs to sarcoma and ulitmately lost his life to the disease too. This ignited Richard's energy from within and gave him the courage to push on and win gold at the Paralympics in London 2012.