365 Days of Summer
As part of their campaign 'Live for the Story' Canon has a new brand proposition for the consumer, in a bid to shift perception of the company amongst a younger audience.
Canon is looking for someone to travel the world, identifying 365 global stories. The PR and Social campaign, entitled ‘365 Days of Summer’, will be led by famous storyteller, Zoë Kravitz. Supported by CRM for both existing and new audiences, fans are being encouraged to share their stories of summer using the hashtag #LiveForTheStory to be in with a chance of winning.