Carlsberg
Hygge

Carlsberg taps into the Danish 'Hygge' trend with their new spot 'The Danish Way' which features Mads Mikkelson as a modern day philosopher cycling through Denmark.

As a bid to revitalise the brand by focusing on its homeland, Carlsberg highlights the laid back nature of Scandinavian culture with the Danish word 'Hygge' meaning to create a nice, warm atmosphere and enjoying just the good things in life.