Carlsberg
Hygge

Carlsberg taps into the Danish 'Hygge' trend with their new spot 'The Danish Way' which features Mads Mikkelson as a modern day philosopher cycling through Denmark.

As a bid to revitalise the brand by focusing on its homeland, Carlsberg highlights the laid back nature of Scandinavian culture with the Danish word 'Hygge' meaning to create a nice, warm atmosphere and enjoying just the good things in life.

Credits

Agency
Fold7

Brand
Carlsberg

Director
Peter Lydon

Production Company
Minds Eye (repped at Merman)

Sound Design
Chris Southwell

Colour
UNIT Colour

Tags
Audio  Carlsberg  Colour  Grade  Hygge  Sound design