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Castrol – Clone Rival

Creating the ultimate test, Castrol Edge put two professional drivers to the test by putting them into a simulator to create their best lap in the digital version of the Ascari racetrack in Spain. They were then challenged to beat this time in the real car on the actual track. Could man working in-sync with machine and Castrol Edge, help them to beat what seemed like an impossible virtual lap time? Data from the simulator was plugged into a HUD display on board the car to show the driver where he stood during the live lap.

Creative Director, Tom Wansbrough-Jones worked in collaboration with The Brooklyn Brothers and Annex Films to bring all the aspects of each film together to form a cohesive narrative.

Director - Jako
Production Company - Annex Films
Agency - The Brooklyn Brothers
Brand - Castrol