Cineworld
Unlimited Possibilities

Info

Agency
Twelve Agency
Brand
Cineworld
Director
Jamie Maule-ffinch
Colour
Nick Dalby

Tags: Cineworld  Colour  Grade  Nick Dalby 

Details

Cineworld's new campaign 'A World of Unlimited Possibilities' is an 80 second spot that will premier in all Cineworld locations, promoting Cineworld's Unlimited card.

Produced by Twelve's in-house production facility and directed by Jamie Mule-ffinch, the advert features actor and singer-songwriter Johnny Flynn. The advert takes viewers on a journey from their cinema seat into a world of movies as the protagonist and his fellow cinema goers navigate through some of the most iconic film genres.

The concept aligns with Cineworld's 'Feel More' brand proposition, which promotes the idea that there's more to cinema than what you watch - the magic is in how cinema can make you feel.