Courage Is Beautiful


Dove Client
Alessandro Manfredi
Global Executive Creative Director, Ogilvy
Dan Fisher
Global Creative Director, Ogilvy
Juliana Paracencio
Agency Producer, Ogilvy
Matthew Jones
Agency Producer, Ogilvy
Sarah Thomson
Editor, TenThree
Billy Mead
Kevin Sargent


Flame Artist
Ben McIlveen
Executive Producer
Darryl Bolton
Joanna Papayianni
Richard Evans


The new face of Dove's real beauty campaign "Courage Is Beautiful" is its most powerful ever.

Working closely with Ogilvy and the Dove brand team, this brand new 30 second ad to turn this around so quickly from agency receiving brief to delivery of the finished ad.

The UNIT remote working team lead by EP Darryl Bolton, Producer Joanna Papayianni, Flame Artist Ben McIlveen and special support from MCR lead by Richard Evans collaborated with Ogilvy to bring this spot to life so quickly. The team carried out a flame grade, conform and titles creation; proudly working to tell the important tale of life on the front line for these nurses.

The spot features emotional photos of brave healthcare workers fighting the Coronavirus pandemic. In the video, the faces of the medical heroes, risking their lives on the frontlines, can be seen showing the physical marks on them caused by non-stop usage of protective gear. As part of the campaign Dove and owner brand Unilever have donated millions of dollars to help with COVID-19 relief through product and food donations.