Dove
I’m Fine

'I'm Fine' was shot on 16mm film, and all the mothers and daughter's featured are real relationships rather than being actors. Each girl's song was co-written by them and performed by them based on their own life experiences and issues with self-esteem, but also how they want to focus on their talents and hobbies.

The mixture of real life and animation is supposed to depict the experience of being inside someone's head.

Credits

Agency
Ogilvy

Brand
Dove

Director
Andrew Lang & Frankie Swann

Executive Producer
Darryl Bolton

Production Company
The Sweet Shop & Picasso

Producer
Joanna Papayianni

Sound Design
Markus Ffitch

2D
Rob Ellis