Dove
I’m Fine

Info

Agency
Ogilvy
Brand
Dove
Director
Andrew Lang & Frankie Swann
Executive Producer
Darryl Bolton
Production Company
The Sweet Shop & Picasso
Producer
Joanna Papayianni
Sound Design
Markus Ffitch
2D
Rob Ellis

Details

'I'm Fine' was shot on 16mm film, and all the mothers and daughter's featured are real relationships rather than being actors. Each girl's song was co-written by them and performed by them based on their own life experiences and issues with self-esteem, but also how they want to focus on their talents and hobbies.

The mixture of real life and animation is supposed to depict the experience of being inside someone's head.