F1
Rebrand

A rebrand of one of the world's biggest sport icons was led by agency Wieden and Kennedy to signal its new era and reposition the sport as a global media and entertainment brand.

Our Design Collective worked closely to create and position the new branding in 2018.

Credits

Agency
Weiden & Kennedy

Brand
F1

Director
Nexus

Production Company
Nexus

Colour
UNIT Colour

Tags
Design collective  F1  Unit colour  Unit design collective