F1
Rebrand

Info

Agency
Weiden & Kennedy
Brand
F1
Director
Nexus
Production Company
Nexus
Colour
UNIT Colour

Tags: Design Collective  F1  UNIT Colour  UNIT Design Collective 

Details

A rebrand of one of the world's biggest sport icons was led by agency Wieden and Kennedy to signal its new era and reposition the sport as a global media and entertainment brand.

Our Design Collective worked closely to create and position the new branding in 2018.