Homebase
Gary the Tortoise

UNIT worked closely with Atomic London, Partizan, Director Ozzie Pullin and Red Knuckles Rik & Mario to create the brand new 40sec Homebase TV ad starring ‘Gary’ - a CG animated family pet tortoise unable to contain his excitement as he embarks on a mad gallop around the garden, set to the iconic theme music from the TV series Black Beauty.

Leading home and garden projects retailer Homebase unveiled its new Easter campaign, built around the theme of ‘Grow a whole new Room’ as the retailer encourages customers to stay at home and head into the garden.

It's the latest instalment under the Feels Good to be Home tagline which reflects the insight that when our homes feel good, we feel good, and the garden is no exception. With the arrival of Spring, many people will now be thinking about how they can create an outdoor space that they can enjoy as the perfect place to escape and relax.

Creative Director of Colour Denny Cooper ensured the grade brought out the bright spring tones and natural garden environment.

Creative Director of Sound Chris Southwell also worked with the ‘Black Beauty’ soundtrack further emphasizing Gary the Tortoise’s speedy journey through the garden, using subtle sound design to bring out key moments of this fun ad.

Credits

Agency
Atomic London

Homebase Clients
Lisa Tickle & Lindsay Cole

Creative Director
Dave Henderson

Creative Director
Guy Bradbury

Producer
Raluca Anastasiu

Creatives
Matt & Simon Welch

Production Company
Partizan

Director
Ozzie Pullin and Rick and Mario

Executive Producer
Duncan Gaman, Neil Linpow

Live Action Producer
Daniel Wheldon


Animation Producer
Leo Green


UNIT Studios

Colour
Denny Cooper

Sound Design
Chris Southwell

Online
Scott Ryan

Executive Producer
Pamie Wikstrom

Producer
Isabella Wakley