Homebase
ITV Garden Idents

The new Homebase ‘ITV Love Your Garden Idents’ follow on from the successful main 40sec Homebase TV campaign starring ‘Gary’ - a CG animated family pet tortoise, unable to contain his excitement, who embarks on a mad gallop around the garden, set to the iconic theme music from the TV series Black Beauty.

The TV campaign is supported online and in-store and coincides with Homebase’s sponsorship of ITV’s Alan Titchmarsh ‘Love Your Garden – a show which surprises people across Britain with transformations to their outdoor living spaces.

UNIT worked closely with Atomic London, Partizan, Director Ozzie Pullin and Red Knuckles Rik & Mario to create the brand new set of 15, 10 and 5 sec idents carrying out the grade, sound and online for the whole series of sponsorship idents.

Credits

Agency
Atomic London

Homebase Clients
Lisa Tickle & Lindsay Cole

Creative Director
Dave Henderson

Creative Director
Guy Bradbury

Producer
Raluca Anastasiu

Creatives
Dani Brown & Alex Wood

Shoot Producer
Ben Catford

Cinematographer
Carl Burke

Editor
Ben Harrex

UNIT Studios

Colour
Denny Cooper

Sound Design
Markus Ffitch

Online
Ian Baker

Executive Producer
Pamie Wikstrom

Producer
Isabella Wakley