Homebase
ITV Garden Idents

The new Homebase ‘ITV Love Your Garden Idents’ follow on from the successful main 40sec Homebase TV campaign starring ‘Gary’ - a CG animated family pet tortoise, unable to contain his excitement, who embarks on a mad gallop around the garden, set to the iconic theme music from the TV series Black Beauty.

The TV campaign is supported online and in-store and coincides with Homebase’s sponsorship of ITV’s Alan Titchmarsh ‘Love Your Garden – a show which surprises people across Britain with transformations to their outdoor living spaces.

UNIT worked closely with Atomic London, Partizan, Director Ozzie Pullin and Red Knuckles Rik & Mario to create the brand new set of 15, 10 and 5 sec idents carrying out the grade, sound and online for the whole series of sponsorship idents.