MaxFactor
My Generation

Info

Agency

Adam & Eve

Brand

MaxFactor

Director

Lauren Caris Cohan

Production Company

Stink

Tags: Beauty  Max Factor  My Generation 

Details

80% of women in our generation say that they know who they are, and that they feel confident in themselves and their lives, but in the UK less than half of those women feel confident in how they look, and only 10% of women globally think beauty advertising represents relatable women.

Taking this into account, Max Factor's new campaign was created to be relatable to more women with 'My Generation' featuring women who are still aspirational but also attainable.