Mighty Sparrow XO Rum

Info

Client

MIGHTY SPARROW XO RUM, Trinidad Spiced

UNIT

Executive Producer

Phil McCluney

3D

Tom Wansbrough-Jones and Matt Rowley

Details

UNIT used AI-assisted previsualisation tools to accelerate the transformation of their 2D illustration into a high fidelity animated 3D brand asset for the most recent Mighty Sparrow campaign.

By generating a wide range of low-fidelity concepts at speed, UNIT allowed the client to refine the creative direction before the team transitioned the selected design into a fully realised three dimensional character.

AI also supported the early denoising and upscaling stages, enabling the animation to be completed with shorter render times while preserving detail and polish.