MIGHTY SPARROW | XO Rum
Info
- Client
- MIGHTY SPARROW
UNIT
- Executive Producer
- Phil McCluney
- 2D | 3D Motion Design
- Tom Wansbrough-Jones & Matt Rowley
- AI Motion Design
- Tom Wansbrough-Jones
Details
UNIT used AI-assisted previsualisation tools to accelerate the transformation of their 2D illustration into a high fidelity animated 3D brand asset for the most recent Mighty Sparrow campaign.
By generating a wide range of low-fidelity concepts at speed, UNIT allowed the client to refine the creative direction before the team transitioned the selected design into a fully realised three dimensional character.
AI also supported the early denoising and upscaling stages, enabling the animation to be completed with shorter render times while preserving detail and polish.