Mini
Re-emergence 2020

UNIT teamed up with Brooklyn Brothers, Fat Lemon and Director Dan Castella on the latest campaign for Mini as it announces a triumphant return to production following disruption caused by the coronavirus pandemic.

With footage of the Mini factory in March (just before the plant ceased production as a result of lockdown measures), the ad declares: "it was ready, set, stop," before hailing the return of the Mini Electric.

Launched alongside 20- and 10-second cuts, the work was created by Jon Grant, Dave Farthing and Bryan Stewart.

Last year, Mini marked the launch of its Electric model with an outdoor campaign.

UNIT supported the team carrying out all the post production remotely including VFX / online led by Ian Baker, colour grade by Creative Director of Colour Denny Cooper, and sound design and mix by Chris Southwell.

Credits

Agency
Brooklyn Brothers

Agency Producer
Sian Parker

CCO
George Bryant

Creative Director
Lex Down

Creatives
Jon Grant, Dave Farthing and Bryan Stewart

Senior Account Director
Max De Rohan

Account Manager
Laura Tolhurst

Editor
Alex Hinx

Production Company
Fat Lemon

Director
Dan Castella

Producer
Cabell Hopkins




UNIT Studios

Colour
Denny Cooper

Sound Design
Chris Southwell

Online
Ian Baker

Executive Producer
Ian Luxford

Producer
Jo Paps