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Playing It Forward

Playing It Forward is a unique web series focusing on preserving music education in schools, raising money and awareness, by utilising the support of a network of global music superstars and organising a series of spontaneous street concerts. Designer, Rodrigo was part of the team tasked with creating a branding package for the campaign around the concept of “The Cycle of Good”, including logo design, graphics and typography which was rolled out across all promotional material and media.

Creative Director - Matthew Encina
Agency - Sony Pictures Television
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