UNIT were proud to work with adam&eveDDB and Fresh Films to bring the latest Radox campaign to life in association with MIND to mark the start of Mental Health Awareness week 18 - 24th May.
The spot features people having their wake up morning shower and singing along to embrace the #Rhymeandshine call to action.
This is the first film building up to a Guinness Book of Records attempt this Friday 22nd May at 10am for 'The Most people singing the same song uploaded to Insta in one hour'. A follow up spot will then thank the public who joined the GBR attempt.
The remote working UNIT team carried out all the post production across the user generated content featured in the film, including online, edit, grade and sound.