Sony – Playstation

Details

PlayStation’s latest campaign demanded a wholly AI-generated visual world. Every shot in the piece originated from AI systems, requiring a new approach to colour management and atmospheric consistency. Working alongside Director Brent Bonacorso, UNIT’s Creative Director of Colour Denny Cooper was responsible for grading the full AI sequence and crafting an immersive palette that anchored the campaign’s surreal, psychologically driven narrative.

His task was to unify disparate AI outputs into a single cinematic language, ensuring that the final film conveyed depth, emotional clarity and a tone that matched the intensity of the gaming experience.