Sport England
This Girl Can – Covid

This Girl Can: Covid This Girl Can is back with an updated campaign celebrating the inventive ways women have stayed active and fit activity into their lives during the pandemic, inspiring women to do the same through brilliant real-life stories

”It was fantastic to collaborate again with Sport England & FCB Inferno on the latest This Girl Can spot. Using a mix of footage from pre and post lockdown the team pulled together another inspiring film. Sport and exercise has been such a huge part of so many people's positive lockdown experience and this film truly shows that "These Girls Can.” Comments Flame Artist Ian Baker.

Our Senior Colourist Nick Dalby adds; ”It was great to be involved in another addition to the inspiring This Girl Can campaign, we used some of the original stories and added some new lockdown inspired ones. I love the natural style in which it was shot and I enhanced the image using the natural light and added an Autumnal feel throughout. Keeping it colourful but not overwhelming.”

Credits

Agency
FCB Inferno

Producers
Hanna Davis, Rachael Clarke

Director
Ali Kurr

UNIT Studios

2D
Ian Baker, Rob Ellis

Colour
Nick Dalby

Sound
Chris Southwell

Online
Ian Baker, Rob Ellis

Executive Producer
Darryl Bolton

Producer
Tania De Souza

Tags
Covid  Empowering  Family  Fcb inferno  Sport england  Sports  Swimming  This girl can  Women  Yoga