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Lexus – Timeline

Approached by Dentsu as part of the launch of their latest model, the Lexus NX200T, Art Director, Rodrigo was tasked to find a smart way of narrating the timeline of it’s creation - from the birth of an idea to final design and output, through the medium of illustration and animation.

Director - Daniel Bontempo
Production Company - D21 Films (Art Direction)
Agency - Dentsu
Brand - Lexus