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Sky News: This Girl Can campaign takes on ‘real’ female fitness for five year anniversary.

First launched back in 2015 by Sport England, ‘This Girl Can” is now in it’s fifth year, showing ‘real women’ and their relationship with exercise. The advert is their answer to what some say are unrealistic and negative images of women in fitness on social media.

UNIT Studios were lucky enough to work with the team again this year to help create this years ad ‘Me Again’ with sound design by Jamie Thomas and the grade by Nick Dalby.

Read the full article on Sky News here

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