UNIT’s most recent collaboration with Iris Worldwide focused on the Audio and Sound Design on the latest online campaign for Adidas entitled ‘Here to Create’.
Directed by Blink Ink’s animation director Nicos Livesey, co-directed and illustrated by Blink Arts Stevie Gee, this fantastically psychedelic mixed media film features Adidas ambassadors and football legends Messi, Pogba, Firmino and Suárez.
With all the sound design created and mixed by UNIT’s Senior Sound Designer Chris Southwell, he comments on working on the project, “It’s always a great pleasure to work with Iris on their Adidas campaigns. This job in particular always had the makings of a fast-paced ball of energy. Iris creatives Marc Owens and Matt Tassel briefed a project based around animated football stars, narrated by a high-octane wrestling commentator whilst throwing a grime track into the mix. The film certainly delivered.
We had a great VO session recording Colt Cabana who added bags of style and energy.
Sound designing for animation always adds a huge amount of pleasure and imagination to the job. Creating lasers, whooshes and samba music helped to build a frenetic SFX layer.
With such a vast array of fast moving animation, music and VO, the sound design bed compliments the final creative to deliver a stomping mix”
Creative Agency: Iris Worldwide
Senior Account Director: Ben Buchanan
Senior Creative: Matt Tassle & Marc Owens
Agency Producer: Sid Daffarn
Production Company: Blinkink & Blink Art
Director: Nicos Livesey @ Blinkink
Co-Direction and Design: Stevie Gee @ Blink Art
Blink Ink Producer: Jen Coatsworth
Blink Art Producer: Katy MacGregor
Offline: Work TV
Online: The Mill
Illustrator: Stevie Gee @ Blink Art
Music & Sound
Sound Design: Chris Southwell @ UNIT