The Waitrose Spring campaign, created by Adam & Eve DDB, introduces a live cam into its farms. Viewers are reassurred that Waitrose produce is fully free-range, by being able to see happy hens and well kept cows roaming around the farms.
The live cam can be tuned into via the Waitrose Youtube channel, but you can view one of the spots above, which is from the egg farm in Marlborough. The campaign aims to show customers where their food is coming from, and has been hugely successful since it first went live!
Agency: Adam & Eve DDB
Agency producer: Panos Louca
Production company: Stink
Director: Wilkins & Maguire
Producer: Simon Eakhurst
DOP: Peter Alibone, Martin Hill
Editor: Peter Lambert
Producers: Magda Krimitsou & Ian Luxford
VFX: Rob Ellis & Richard Harris
Audio: Gez Lloyd
Grade: Scott Harris