Adidas
Watch Me – Nemeziz

Following up on the last Adidas ‘Here to Create’ series, UNIT’s Creative Director of Sound, Chris Southwell, has recently completed the sound design on the latest Adidas Campaign entitled ‘Watch Me’.

The online campaign created by Iris London consists of films featuring players Lionel Messi, Paul Pogba and Luis Suárez as well as another film entitled ‘Copa’ which enlists soccer You Tubers Billy Wingrove and Jeremy Lynch to showcase the new Copa football boots.

On working on the project, Chris Southwell comments, 'These films have an interesting creative idea, where the footballer has control over their own film. I had to create the feeling of the players, Pogba for example, editing the individual films from an offline suite, using mouse clicks, music stops and keyboard sounds, whilst creating SFX within the films to deliver a believable final concept.' 

The films were all directed by Canada London’s Gerson Aguerri.

 

Credits

Agency
Iris London

Brand
Adidas

Director
Gerson Aguerri

Production Company
Canada

Sound Design
Chris Southwell

Tags
Adidas  Adidas watch me  Audio  Chris southwell  Nemeziz  Online  Online content  Sound  Sound design  Watch me