Casio Edifice Sponsors Discovery
- Discovery Creative London
- Marcus Jones
- Executive Producer
- Kevin Docherty
- Production Company
- Think Make Create
- Sound Design
- Chris Soutwell
- Tom Clapp, Vincent Trolard, Scott Simmonds
- Motion Design
- Richard Vernon-Smith
- Tito Fernandes, Pedro Duarte, Will Davis, Craig Healy
Tags: Auto Car Casio CG CGI Chris Southwell Design Design Collective Sound Sound Design UNIT Design Collective VFX
A stunning piece of VFX work for Casio's new edifice watch.
Director Marcus Jones approached UNIT wanting a treatment based on a F1 car driving around a face of a watch in the style of ‘Tron’. The team were given footage of a Red Bull car with the purpose of compositing it into the piece. However rather than providing a simple treatment with a CG comp, our VFX team decided to do a wire frame previs of a fully CG F1 car onto a clockface. The use of CG rather than a real Formula 1 car enabled more control, design freedom, avoidance of motion blur and increased creative freedom over shooting it for real. It also helped with time and cost efficiencies.