Casio
Casio Edifice Sponsors Discovery

Info

Agency

Discovery Creative London

Brand

Casio

Director

Marcus Jones

Executive Producer

Kevin Docherty

Production Company

Think Make Create

Sound Design

Chris Soutwell

2D

Tom Clapp, Vincent Trolard, Scott Simmonds

Motion Design

Richard Vernon-Smith

3D

Tito Fernandes, Pedro Duarte, Will Davis, Craig Healy

Tags: Auto  Car  Casio  CG  CGI  Chris Southwell  Design  Design Collective  Sound  Sound Design  UNIT Design Collective  VFX 

Details

A stunning piece of VFX work for Casio's new edifice watch.

Director Marcus Jones approached UNIT wanting a treatment based on a F1 car driving around a face of a watch in the style of ‘Tron’. The team were given footage of a Red Bull car with the purpose of compositing it into the piece. However rather than providing a simple treatment with a CG comp, our VFX team decided to do a wire frame previs of a fully CG F1 car onto a clockface. The use of CG rather than a real Formula 1 car enabled more control, design freedom, avoidance of motion blur and increased creative freedom over shooting it for real. It also helped with time and cost efficiencies.