Casio Edifice Sponsors Discovery
A stunning piece of VFX work for Casio's new edifice watch.
Director Marcus Jones approached UNIT wanting a treatment based on a F1 car driving around a face of a watch in the style of ‘Tron’. The team were given footage of a Red Bull car with the purpose of compositing it into the piece. However rather than providing a simple treatment with a CG comp, our VFX team decided to do a wire frame previs of a fully CG F1 car onto a clockface. The use of CG rather than a real Formula 1 car enabled more control, design freedom, avoidance of motion blur and increased creative freedom over shooting it for real. It also helped with time and cost efficiencies.